What to Look for in an Influencer for a Marketing Partnership
You follow them, your friends follow them, anyone with a social media account follows them — whether you realize it or not. No ad blocker can remove them and brands love them. From micro influencers to...
View ArticleMarketers Weigh in on Disney+ And Ad-Free OTT Services
ALEXA Streaming services are changing the landscape of how US audiences consume media from brands and networks. In 2018 alone, cord cutting climbed by more than 30% to 33 million consumers according to...
View ArticleWhat is Dynamic Content and How Do I Use It?
What is Dynamic Content? The right place with the right messaging at the right time…. Also known as “adaptive” or “smart”, dynamic content has drastically altered the way to reach and engage users...
View ArticleDay in the Life: Digital Marketing Intern
Oh, the dread and uncertainty that comes with applying to internships as a junior in college – I am far past it now. I thought that getting a successful internship meant relocating to a new, unfamiliar...
View ArticleO-FISH-ally Welcoming A New Year
At Lucid Agency, it is very important to us to support our local community. For the end of the summer team builder, we knew we wanted to give back to the Tempe community and also get our creative...
View ArticleLucid Agency Wins Third Consecutive Silver Nugget Award
Good Things Come in Threes! It’s the third consecutive year Lucid Agency has brought home the “Best Master Planned Marketing Campaign” award for our work with Inspirada, a master-planned community in...
View ArticleMarketing Technology Stack: Pairing Strategy with Technology
“Most brands and marketers only utilize 15% of technologies and capabilities they are already paying for, so the focus should not be in the number of technologies that need to adopted, but in...
View ArticleHappy Holidays from Lucid Agency!
We know you’re busy this holiday season. That’s why we at Lucid Agency wanted to ease the stress of the holidays with some cocktails, chuckles, and cheer. The post Happy Holidays from Lucid Agency!...
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