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What is Dynamic Content and How Do I Use It?

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What is Dynamic Content? The right place with the right messaging at the right time…. Also known as “adaptive” or “smart”, dynamic content has drastically altered the way to reach and engage users within the digital marketing world. Dynamic content takes personalization to the next level by giving marketers the ability to customize a message, call-to-action (CTA), image, value offer, etc.

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